|

by Mr. Wizard
"Alright folks, we've had another change of policy. I've
had to hire a maintenance person and to pay his salary I have
to let in two more people a day. However, the stupid maintenance
person demanded that I have food and drink inside the park.
So now I've had to hire a beverage person and a cotton candy
person, which means now I have to let eight people come in a
day. But, you are to try your best not to ride any rides that
I am on. Understand? Alright, let's go."
- Eric Cartman from the "Cartmanland" episode
of South Park
"In less enlightened times, the best way to impress women
was to own a hot car. But women wised up and realized it was
better to buy their own hot cars so they wouldn't have to ride
around with jerks."
- Scott Adams, The Dilbert Principle
Mark 4th, 2003 (Parade Day)
Mr. Wizard is in the market for an SUV and though
I tried to talk him out of it, he wants one anyway. Well, it
seems that other forces are working in my favor as well.
How Not to Run a Business or Confessions of a Car Driver
I'm turning to the dark side... but at least
I had a mini-ranting experience during the trip!
OK, I finally did it.
You see, I owned a two-seat rice-burner Honda
CRX for ten years (even fit three people in it on a trip back
from Florida - hey, it was spring break!). I bought a second
car - a four-door compact Saturn (which retained the Honda's
three key traits: manual steering, manual transmission, and
Virtually Unlimited Gas Mileage), which I still have after six
years, when my wife and I moved in together (she wasn't my wife
at the time - but that's another story). I replaced the Honda
with a much larger Dodge Intrepid (mostly for my wife to use
driving back and forth to work, since she was getting muscle-spasms
between the manual steering and stick-shift), which is as roomy
as you can possibly get, and is still pretty good on gas.
I'm keeping the Dodge, but I'm upgrading the
Saturn... to an SUV.
I was an SUV fan back in 1988 when most people
didn't drive them. Unfortunately I didn't have two nickels to
rub together, so I bought the Honda CRX. By the time I had a
few nickels to rub together, SUVs were everywhere, and I hated
them. I hated driving around them - you can't see a damn thing
when you're behind them. I detested SUV drivers who thought
their trucks invincible, and got a very good laugh during the
Big Snow of 2003 when an SUV driving a bit too fast went sliding
right past an intersection, turn signal flapping away. (Note
to SUV drivers: four-wheel drive is great when you're in a snow
embankment or on rough terrain, but is useless on slick roads
when you're moving over 20 miles per hour.)
Now, I'm about to become one of them - but with
very big reservations.
First, I don't want a big truck. I want a small
truck. I want a truck for two key reasons - cargo and passenger
room when going on weekend trips, and four-wheel drive for the
occasional bad weather and winter ski trips.
I don't want to lug seven people around; I have
no interest in being a chauffeur. I don't want eight cylinders;
I have my own balls - my transportation doesn't need them. I
don't want a "luxury SUV" - I have a big problem spending
more than $25,000 or so on a vehicle just so I can have heated
seats that only make me feel like I wet my pants.
What does this have to do with running an unsuccessful
business?
Well, my wife and I made a list of trucks we
wanted to look at. Coincidentally, my younger brother was on
the market for a car or truck as well, so we went out to the
local car dealerships one Sunday. There were five of us - my
dad and two younger brothers on one half of the shopping cart,
me and my wife on the other.
It was a few minutes after 3PM on a Sunday and
we pulled up to the local Chevrolet dealership. We went inside
- five people, two serious buyers. The salesmen (there were
two of them) told us they were closing at 3PM. He locked the
door so no one else could come in. The five of us, none the
wiser, were looking at what was on the showroom floor, not thinking
much of the situation.
Essentially what the situation came down to was
this: we're closed , and we have no interest in helping two
potential car-buyers. We were told to come back the next day.
Hey, Chevrolet, guess what? I'll never come back.
You see, the guy could have realized he had two
potential car sales and spent the time with us, despite the
fact they were "closed." OK, maybe he had someplace
to go. He could have apologized for not being able to help us
- he did let us in the door, after all. He could have given
us brochures, asked us if we wanted to make an appointment to
come back where he can assure us we'd be attended to right away.
He could've, at the least, given us a business card or at least
identified himself to us.
But all he said was, "Come back tomorrow."
Like I said, I won't go back. He had his chance.
I went down the road to the Nissan dealership and got spectacular
customer service - and the guy stayed after their closing time
of 5PM to talk with me and my wife. As a result, I'm considering
the Nissan, and I refuse to consider a Chevrolet.
I haven't bought an SUV yet.
I guess there's still a chance I have a change
of heart, but now my wife has SUV on the brain, and you know
how that goes. Much like the reinforced beams I needed to put
in my attic to support the tons of holiday decorations that
keep me going up and down the attic stairs all year long, once
a woman has her mind set on something, it's tough to talk them
out of it.
But it'll be a small truck; it will not be a
gas-guzzler; it will drive more like a car than a truck.
And it will not be a Chevrolet.
|